- Why do I need a service like this?
- How do you work?
- How do you charge?
- Are you an agency?
- It has been my dream to be an entertainer. Would I have to leave my day job?
- Why do I need a press kit? I have a CD. Isn’t this enough?
- I have been trying to get an agent to pay attention to me for a long time. No luck. What am I doing wrong? Can you help?
1. Why do I need a service like this?
Do you want to tour…go full-time…leave your day job…find corporate work…or just play professionally on weekends?
If you answered “yes” to any of these questions, then you probably need some help to reach your goals. What you don’t know about the business can keep you from having the career you want. Entertainers know how to entertain, but most of them don’t know how to find good paying work. GFY can show you what you need to do and then either teach you how to do it or do it for you. If you are experienced at PR and promotion and think you already know what to, you probably also know how much time it can take to organize a full campaign. If you don’t have the time to do all the work yourself, we can help you with the loose ends or take a portion of the burden off your shoulders.
2. How do you work?
Every entertainer has specific, individual goals and needs. We discuss these things and develop a plan of short-term goals and follow-up, so that we can get you on track with what you want to do and help you reach your ultimate goals.
We work with you one-on-one, usually by phone and e-mail. If you are in the Washington, DC area we could meet, if you prefer this. Our job is to show you how to find the kind of work and pay you’re looking for. You want results—We help put you on the map.
Depending on your specific needs and your budget, we will work by the hour, by retainer, or by commission. Give us a call for rate information.
3. How do you charge?
There are three ways:
- By the hour. This is a good option if your needs involve a project with a fixed goal or end date. Examples would be a new artist who is trying to get started in a club, or a performer who is going from a club environment to something more serious like a concert promotion. This is particularly good if you are used to booking yourself on local jobs and want to get in with agents, promoters or others who can take you to the next level.
- By retainer in 15-hour increments. This is a good option for artists who are looking for long-term help that is ongoing with no fixed end date. This is for performers who want big time, regular promotion for tours, concerts, and larger public events. We help you explore all the options—touring locally or nationally, obtaining agency representation, etc. Whatever you decide, we help you get in the door with agents, managers, concert halls and whomever else you need to work with to be where you want to be. We find the publicity on TV and radio. We help you negotiate contracts. We put you on the map.
- Commission based fee. For select entertainers we will work on a commission basis. This option depends on three factors:
The work must be directly related to a specific event or events where we would collect a commission from ticket and promotional item sales.
We would have to pre-screen your entertainment. We only represent clients on a commission basis if approved by our staff for a high quality standard.
We would have to preview and approve all of your promotional materials, including business cards, demos or CD’s, press kits, etc. We can only promote you if your promotional materials are in order and look good according to our standards (See our web site under press kits). If you do not have the appropriate materials, we can help you get them.
4. Are you an agency?
No. An agent’s primary goal is to contract work between an entertainer and a client, getting paid a commission as a finder’s fee. Agents work with lots of performers, who are often competing for gigs. GFY works for you. We teach you how to get in the door with agents and then show you how to work more effectively with them. Or, if you are really motivated, we teach you how to get your own gigs.
Note: Although Entertainment Connection is not an agency, we partner with agents to promote events for our clients.
5. It has been my dream to be an entertainer. Would I have to leave my day job?
Where do you want to be? It’s up to you. You don’t need to give up your day job to be a weekend pro. We help you figure out what you want to do with your career, and then help you achieve your career goals. We are very practical about this, and have helped many people discover their dreams while still doing the day job and getting that pay check. We have also helped scores of people go full time when they’ve found enough work to leave their day jobs.
To help you make your decision, we highly recommend you purchase Entertainment Connection Career Guidebook. All the stuff you don’t know about the business is in this book. It can really help you make your career decision, and then prepare you to be where you want to be.
6. Why do I need a press kit? I have a CD. Isn’t this enough?
If your only interest is playing local clubs and doing small time parties, then perhaps a CD is enough. But without a nicely prepared and complete press kit, that’s as far as you will likely get. There are several reasons for this. A press kit shows that you are serious and organized, that you are grounded, and that you are likely more reliable. A well thought out kit could include a description of your act, your instrumentation, the music you play, a bio, an event schedule, a one-sheet, and a song list. These are all very important items to sell your entertainment. People want to know what they are buying—the whole package—not just the music. Even more importantly, no serious agent or promoter will look at you without one. If you want to attract an agent and get work from the agent, one of your most important assets will be your press kit. Agents get hundreds of them, and they only look at the ones that are well done. Agents don’t have time for disorganized, incomplete or untidy pieces of paper that accompany CDs or tapes. They simply discard them.
Entertainment Connection Career Guidebook expands on this subject in several chapters. The book explains in detail the promotion process that includes press kits, CDs, videos, etc. In fact, there are two sections on CDs that give you important, money-saving tips on the studio process, how to use CDs to promote your entertainment, the various methods of selling them, and more.
7. I have been trying to get an agent to pay attention to me for a long time. No luck. What am I doing wrong? Can you help?
Well, yes. We can certainly try. That’s what we do. However, you need to read question #7 above. The first thing an agent will say to you is, “Send me a demo CD and your press kit.” When an agent sees your press kit for the first time—in that moment they will develop their first impression of you. That first impression will stay with the agent forever. If it is bad, you will most likely blow your chance. Most entertainers I talk to say they know how to create a press kit. Reality check: Most entertainers and musicians don’t seem to realize when a kit is unprofessional or incomplete—they may not even know what it means to be “professional” or “complete.” And they rarely know how to make one that will stand out as great.
GFY can help in two ways. If you want to try to do this on your own, The Entertainment Connection Career Guidebook shows you the process and explains the elements of an effective press kit. If you want professional help, call 301-441-8899 or 301-658-6428 GFY for a free initial telephone consultation.